Physical Distribution As An Effective Tool For Achieving Organizational Objective In Brewery Industries (a Case Study Of Consolidated Breweries Plc Awo - Mmama)

ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network. Chapter one contained a general discussion on distribution.  It went further to find out if the company have dependable source of raw materials and from the objectives of the study four hypothesis were for…