The Effect Of Pricing Strategies On The Purchasing Of Toilet Soaps In Enugu State (a Case Study Of Selected Toilet Soaps)

39 pages ID: PAS0320

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Project Details

DepartmentPurchasing and Supply
TypeProject
Pages39
Reference StyleYES
FormatMS Word & PDF
Reference No.PAS0320

Abstract

ABSTRACT The main purpose of this study is to analyze the effect pricing strategies on the purchasing of toilet soaps in Enugu State.  With special emphasis on toilet soaps made by Unilever Nigeria Plc. The objectives of the study among others is: -To determine whether the pricing system of toilet soaps organization attract customers. -To find out the problems associated with the pricing system of Unilever Plc Organization.  The researcher formulated four hypothesis and tested them using chi-square method of testing hypothesis. The researcher reviewed the relevant literature to the effect pri…

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Pages39
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