Application Of The Marketing Concept In The Banking Service (a Case Study Of Commercial Banks In Owerri Municipal Owerri Imo State)

71 pages ID: SEA0398

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DepartmentSecretarial Administration
TypeProject
Pages71
Reference StyleYES
FormatMS Word & PDF
Reference No.SEA0398

Abstract

 ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to achieves.  This research work has five chapter. Chapter one contain a general discussion of the marketing concepts as seen by different people. It went further to skate the problem to be studied and why this study was carried out.  The scope and limitation o…

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