An Assessment Of The Effectiveness Of Relationship Marketing In Enhancing Company Performance (a Case Study Of Uba Plc)

ABSTRACT The research design adopted for this study was descriptive survey with questionnaire as the instrument for gathering data. The population of the study comprised UBA employees both senior and junior staff. Out of which a sample of hundred (100) inhabitants were selected using accidental sampling technique. The data gathered via the research instrument “questionnaire” were analysed with simple percentage and simply mean of the Likert's four point scale method. Simple percentage was used for presenting/interpreting the bio data of respondents while the research questions raises were anal…