Kenyatta University School Of Humanities And Social Sciences Department Of English And Linguistics

Advertisements assume an important role as they introduce products and services to consumers. They are often considered by marketers as the ground-breaking informants on any new products and services to target consumers. They take a particular stance in relation to the products they parade. This study was motivated by the fact that in spite of the fact that Gĩkũyũ adverts are on radio, television and other channels of communication, advertisements from Inooro radio have not been studied with regard to their rhetorical structure. All texts are said to have a structure and the question that begs…