Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)

MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)ABSTRACT    The purpose of the study on marketing promotion in a
depressed economy is to find out whether marketing promotions have a
positive effect on the profit of industries inspite of the depressive
state of the economy and also to find out whether marketing promotion
increases consumer’s demand of a product in a depressed promotion
perform the same function to consumers.    To guide this study three
research questions were formulated. A r…