Television For Cultural Learning; A Case Study Of Pere Ode On Ekitl State Television (ektv)

ABSTRACTTelevision as a means of communication helps in curbing and reducing societal vices. It is also a tool for cultural transformation. The research work investigates the state of cultural decadence and erosion of indigenous culture among indigenes and residents of Ado Ekiti, using cultural norms theory and social responsibility theory. The study discovers that television serves as a tool for cultural propagation, preservation and promotion. It investigated the efficiency of Pere Ode a talk show on Ekiti State television, (EKTV) Ado Ekiti in teaching and promoting culture. It also discover…