Influence Of Television Advertisement On The Buying Choice Of Sanitary Pad By Students In Ado Ekiti, Ekiti State

AbstractTelevision advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to gather relevant data. Chapter one defines the background and frame of reference for the project; providing the objectives, significance, statement of the problem and scope of the study as well as key terms that are fundamental to the study. In chapter two, th…