Marketing Concept As A Tool For Modern Day Banking In Nigeria

80 pages ID: ACC2563

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DepartmentAccounting
TypeProject
Pages80
Reference StyleYES
FormatMS Word & PDF
Reference No.ACC2563

Abstract

ABSTRACTThe study is a descriptive survey designed to examine marketing concept as a tool for modern day banking in Nigeria. A total of ninety-fiverespondents were selected from Ecobank Plc in Ethiope East, Ethiope West and Sapele Local Government Area of Delta State to form a sample size. A test andretest method was used to determine the reliability of the questionnaire items.The data collected from the field through the administration of questionnairewas organized, using frequency distribution table, simple percentage andnon-parametric test of significance known as Chi-Square (X2) was used t…

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Pages80
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