Marketing Concept As A Tool For Modern Day Banking In Nigeria

80 pages ID: ACC2867

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DepartmentAccounting
TypeProject
Pages80
Reference StyleYES
FormatMS Word & PDF
Reference No.ACC2867

Abstract

ABSTRACT The study is a descriptive survey designed to examine marketing concept as a tool for modern day banking in Nigeria. A total of ninety-five respondents were selected from Ecobank Plc in Ethiope East, Ethiope West and Sapele Local Government Area of Delta State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. The data collected from the field through the administration of questionnaire was organized, using frequency distribution table, simple percentage and non-parametric test of significance known as Chi-Square (X2) was…

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Full material

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Pages80
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