Factors Influencing Customer Loyalty In The Nigeria Banking Industry

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nigerian banks in the face of increasing competition are currently facing enormous challenges which have made survival increasingly difficult. To survive and be successful providers of financial services, it is extremely important that the present environment should go with a new management order which will offer the customer satisfaction and make better business performance. It is evident that today customers have increasingly become so enlightened and aware of their importance that ignoring them in search for competitive advantage c…