An Evaluation Into The Nature, Problems And Prospects Of The New Products Developed In The Banking Industry 1990 – 2003

ABSTRACTThis research studied the evaluation into the Nature, problem and prospect of the New product developed in the banking industry from 1990-2003.In this research work, the researcher chose four of the products and measures the extent to which they have been able to satisfy the customers. The product selected are, SMART CARD, INTERNATIONAL MONEY TRANSFER, EDUCATIONAL SCHEME AND INTEGRATED NET WORK TRANSACTION.Data for this research were collected though questionnaire and interviews by bank customers and the review of existing literature on the topic using simple random procedure and the d…