An Evaluation Into The Nature Problems And Prospects Of The New Products Developed In The Banking Industry 1990 - 2003. (a Case Study Of First Bank Plc, Enugu)

AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY 1990 – 2003.(A CASE STUDY OF FIRST BANK PLC, ENUGU)ABSTRACTThis research studied the evaluation into the Nature,  problem and prospect of the New product developed in the banking industry from 1990-2003.            In this research work, the researcher choosed four of the products and measures the extent to which they have been able to satisfy the customers. The product selected are, SMART CARD, INTERNATIONAL MONEY TRANSFER, EDUC…