Full material
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| Pages | 90 |
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Project Details
| Department | Banking and Finance |
| Type | Project |
| Pages | 90 |
| Chapters | 5 |
| Methodology | Chi Square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BFN0337 |
Abstract
THE MARKETING OF BANKING SERVICESCASE STUDY FIRST BANK PLC CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYA bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990)In the 1990s, greater emphasis being placed on technology and innovation.New concept like personal banking, retail banking, total branch automation, etc were introduced&…
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Full material
₦ 5,000 $(29)
| Pages | 90 |
| Delivery | Instant, after payment |