Marketing Of Banking Services In Nigeria A Study Of First Bank Plc

89 pages Chapters 5 ID: BFN0344

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DepartmentBanking and Finance
TypeProject
Pages89
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BFN0344

Abstract

CHAPTER ONE1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYA bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990)    In the 1990s, greater emphasis being placed on technology and innovation.    New concept like personal banking, retail banking, total branch automation, etc were introducedBanks’ activities can …

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