Effective Corporate Image Management As A Strategy For Enhancing Profitability

EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY(A  CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU. CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDY A company’s product which is the chief media that project its image. What counts more today is the public postures of management. Its concern for consumer welfare and its visible response to imperative social and economic needs. In short, management must concern itself as much with pollution as it does with profit (Harold. I margins). Every aspect o…