Effective Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd Ngwo, Enugu And First Bank Of Nigeria Plc, Enugu.

ABSTRACT The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu. In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources. The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data…