Efficient Corporate Image Management As A Strategy For Enhancing Profitability (a Case Study Of Phinomar Nig. Ltd. Ngwo)

ABSTRACTBusiness organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings.  This is probably because they do not understand the concept of corporate image and necessary tool for promoting them.Corporate image, in fact goes beyond attractive products or reminding quality service, advertising paying good salary and so on.  It pervades every aspect of a business concern from the least workers personality to the dialing within the organization and with larger society.In the fact of the dynamics of our society, especially in the busin…