Full material
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| Pages | 75 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 75 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | BAM1114 |
Abstract
Promotion is a key element in marketing. Successful promotion is the third essential ingredient or element in marketing strategy. Prospective buyers must learn about both the products distinctive want satisfying characteristics and its availability. Establishing and maintaining communications links with target market segments are main tasks assigned to promotion. Promotion is a component of the 4ps that make up the marketing mix by far the most effective.Pride and Ferrell (2008) defined promotion as a communication that builds and maintains favourable relationship by information and persuading…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 75 |
| Delivery | Instant, after payment |