The Effectiveness Of Promotional Mix Elements On Profitability In The Telecommunication Industry (a Study Of Globacom Nigeria Limited, Asaba)

112 pages Chapters 5 ID: BAM0585

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DepartmentBusiness Administration and Management
TypeProject
Pages112
Chapters5
Methodologychi square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0585

Abstract

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A Study of Globacom Nigeria Limited, Asaba)CHAPTER ONE1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYVery often, individuals and organizations conceive promotion, narrowly as involving the process of persuading, buyers and casoling them to buy goods and services they showcase. Marketing develops as a society and it economy develops. The need for marketing them arises and grows as a society moves from an agrarian economy to a free marketing economy characterized by industrialization and competiti…

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