Public Relation As A Strategy For Maximizing Profit In An Organization

                  PUBLIC RELATION  AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION (CASE STUDY OF MR. BIGGS) PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION CHAPTER ONE 1.0    INTRODUCTION An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit  associations, universities, hospital and other organizations,  They build and maintain positive relationship with the publics. As managers rea…