Public Relation As A Strategy For Maximizing Profit In An Organization

INTRODUCTIONAn organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit  associations, universities, hospital and other organizations,  They build and maintain positive relationship with the publics. As managers realize the growing importance of good public relations to the success of their organization, they increasingly rely on public relations specialists for advice on the strategies and policies of such prog…