The Impact Of Effective Customer Relationship On Organizational Performance

52 pages Chapters 5 ID: BAM1246

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DepartmentBusiness Administration and Management
TypeProject
Pages52
Chapters5
FormatMS Word & PDF
Reference No.BAM1246

Abstract

(A STUDY OF FIRST BANK NIG. PLC, AKPAKPAVA BRANCH, BENIN CITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationships are the soul of life. It is hard to think regarding any society or organization to survive without relationships. They are the imperceptible threads, which make a unique bond between the individuals and organizations. On the one side these bonds can be as strong as iron pillars lasting for lifetime, whereas on the other hand they are as delicate as feather which may be broken in no time. Controlling relationships is a very difficult phenomenon. Organizations unders…

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