Measuring The Effectiveness Of Online Shopping

65 pages Chapters 5 ID: BAM1412

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DepartmentBusiness Administration and Management
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.BAM1412

Abstract

(A CASE STUDY OF KONGA)   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota and Whinston (1997) as trading of information, goods and services mostly via the internet, leading to the growth of online shopping or e-shopping. These rapid changes in e-commerce has changed the way businesses and customers consume, customize and distribute products (Al-Maghrabi, et al., 2011) creating a lot of competition among the online re…

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