Improving Sales Of Supermarket Through Effective Marketing Strategy (a Case Study Of Some Selected Supermarket In Enugu Metropolis)

ABSTRACTThis research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used.The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers market was also research on.In collecting information for this research, two source of data collection were us…