Aggressive Marketing And Product Performance In Nigeria: A Case Study Of The Telecommunication Industry

Abstract viABSTRACTThis study investigates the relationship between aggressive marketing andproduct performance. The study was able to determine, among other, howinter-industry marketing commitment and company goal actualization canaffect the performance of actors in the communication industry. The study waslimited to MTN Nigeria Plc and Globacom limited, being some of the majoractors in the Nigerian telecommunication industry. The research work reliesmajorly on primary data which was gathered using a well-constructedquestionnaire as the research instrument. The sample that was used for thisst…