Aggressive Marketing And Product Performance In Nigeria: A Case Study Of The Telecommunication Industry

Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and Globacom limited, being some of the major actors in the Nigerian telecommunication industry. The research work relies majorly on primary data which was gathered using a well-constructed questionnaire as the research instrument. The sample that was used …