Survival Strategy Adoption By Small Scale Retail Outlet In Nigeria. (a Case Study Of Roban Supermarket G.r.a. Enugu)

ABSTRACTThe  subject of this project is survival strategies adopted by small-scale shops in Enugu state urban. This recent changes  in the Nigeria Business environment have forced small-scale shops to formulate diverse survival strategy in order to survive the turbulence in Nigeria  environment.This study process on those things that small-scale shops can do and have done to accommodate market changes such as downsizing, expansion, offering discounts, location and relocation of the shops can do and have done to accommodate market changes such as down, sizing, expansion offering …