The Effect Of Direct Marketing On Organization’s Performance (a Comparative Study Of International Tools Limited And Uba Plc)

87 pages Chapters 5 ID: BAM2704

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages87
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM2704

Abstract

ABSTRACTThis research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two hypotheses were tested about the effect of direct marketing on performance in a factorial experimental design involving one hundred (100) potential respondents from International Tools Limited and UBA Plc to determine and ascertain a comparative view on th…

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Pages87
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