Full material
₦ 5,000 $(29)
| Pages | 87 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 87 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM4230 |
Abstract
ABSTRACT This research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0 The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two hypotheses were tested about the effect of direct marketing on performance in a factorial experimental design involving one hundred (100) potential respondents from International Tools Limited and UBA Plc to determine and ascertain a comparative view on …
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Full material
₦ 5,000 $(29)
| Pages | 87 |
| Delivery | Instant, after payment |