Promotional Mix As A Tool For Enhancing Profitability Level Of A Firm. A Case Study Of 7up Bottling Company, Benin City.

TABLE OF CONTENTSCover page - - - -          -           -          -            - - iDeclaration - - - - - - - - - iiCertification - - - - - - - - - iiiDedication - - - - - - - - - ivAcknowledgements - - - - - - - - vTable of Contents - - - - - - - - viAbstract - - - - - - - - - ixAppendices - - - - - - - - - xCHAPTER ONE: INTRODUCTION1.1 Background to the Study - - - - - - - 11.2 Statement of the Research  Problem - - - - - 21.3 Research Questions - - - - - - - 41.4 Objectives of the study - - - - - - - 41.5 Significance of the study - - - - - - - 51.6 Scope of the study.    - - - - - - -…