Promotional Mix As A Tool For Enhancing Profitability Level Of A Firm. A Case Study Of 7up Bottling Company, Benin City.

TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of the Research  Problem-----2 1.3Research Questions-------4 1.4Objectives of the study-------4 1.5Significance of the study-------5 1.6Scope of the study.    -------6 References ---------7 CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction--------9 2.2 Profitability level of  a…