Full material
₦ 5,000 $(29)
| Pages | 57 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 57 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM3014 |
Abstract
ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to identify strategies for enhancing customer retention, determine the relationship between relationship marketing and customer retention and to identify the other factors that are affecting customer retention in city branch. This study was a cross-sectio…
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Full material
₦ 5,000 $(29)
| Pages | 57 |
| Delivery | Instant, after payment |