New Marketing Technologies And Customer Relationship Management: A Case Study Of Vodafone Uganda Central Region Located In Kololo Acacia Avenue Kampala

64 pages ID: BAM3123

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DepartmentBusiness Administration and Management
TypeProject
Pages64
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3123

Abstract

TABLE OF CONTENTSContentsDECLA~TION APPROVALDEDICATIONACKNOWLEDGEMENT TABLE OF CONTENTSLIST OF TABLES ixABBREVIATIONSABST~CTCHAPTER ONES IINTRODUCTION 11.0 Introductjoj~ 11.1 Background of the study 11.2. Statement ofthe problem 31.3. Purpose ofthe study 41.4 Objectives ofthe study 41.5 Research questioi~s 41.6 Scope ofthe study1.6.1 Content scope1.6.2. Geographical scope1.6.3 Time scope1.7 Significance ofthe study1.8 Definition ofkey terms 61.9 Conceptual Framework 7CHAPTER TWO 8LITERATURE REVIEW 82.1 Introduction 8V2.2. To establish the impact ofthe new marketing technologies used by Vodafon…

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