Competitive Strategies And Performance Of Selected Commercial Banks In Uasin Gishu County, Kenya

108 pages ID: BAM3532

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages108
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3532

Abstract

ABSTRACT The current business environment is relatively dynamic and competitive. This has necessitated financial institutions to design strategies that ensure they maintain their competitive position in a sustainable manner. These demands mainly come from their customers, who in a rapidly advancing technological age have access to information that has changed the dynamics and transactions in the banking industry. The response to these demands determines the strategies used in achieving the desired optimal strategic advantage and business performance. The study therefore sought to examine the …

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Pages108
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