Customer Service Strategies And Bank Performance In Kenya A Survey Of Selected Commercial Banks In Eldoret Town, Uasin Gishu County Kenya.

ABSTRACT In the advent of competitive and globalized business environment, financial institutions have been triggered to come up with unique strategies that enable them to achieve competitive advantage. Several studies have been carried out on customer service and its impact on bank performance, but few have exploited on the customer service strategies which were used in this study. Hence this study examined customer service strategies effect on bank performance. The specific objectives of the study were: To determine effect of human resource management strategies on performance of commercial…