The Role Of Corporate Social Responsibility In The Profitability Of Selected Companies In Nairobi

ABSTRACT Corporate social responsibility (CSR) is a rapidly emerging issue in the world of business. World over, companies are adopting corporate social responsibility practices in a bid to improve the visibility, image and the long term profitability. This has been found necessary due to changes in the world brought about by globalisation and increased societal expectations on aspects such as human rights and environmental awareness. This awareness bas led to boycotts of companies products perceived to be undermining such values. This has been exemplified in the case of Nestle. Nike and Shel…