Effect Of Annual Cost Of Corporate Social Responsibility Activities On Financial Performance Of Small And Medium Sized Enterprises In Nairobi County

Today businesses are expected to take on additional social responsibilities aside from maximising profits and shareholders‟ wealth. Pressure from stakeholders have induced the businesses to espouse sustainable practices that look beyond their economic and legal requirements but also fulfil social obligations. However, due to their limited resources or lack thereof, small and medium enterprises, especially in developing countries, typically do not practice CSR or engage in reactionary CSR at best. They are largely linked to sporadic and non-voluntary regulatory compliance when they could adopt …