Strategy Implementation Practices And Performance Of Pharmaceutical Firms In Kenya.

ABSTRACT  Strategic management process is an important framework that supports all sizes of enterprises with opportunities to operate in a competitive environment which has a direct impact on organization performance. The implementation of formulated strategies impacts on the organization performance. Foregoing researches in Kenya have not looked at the effects of strategy implementation practices on performance of pharmaceutical firms hence a contextual gap. The study general objective was to establish the effects of strategy implementation practices on the performance of pharmaceutical firms…