Influence Of Technology On Operational Performance Of Pharmaceutical Firms In Kenya

86 pages ID: BAM3753

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages86
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3753

Abstract

This study sought to examine the extent to which technology influences operational performance of pharmaceutical firms in Kenya. The objectives for this study were to test the relationship between; level of technology, supply chain technology, marketing technology and quality control technology and operational performance of pharmaceuticals firms in Kenya. The study was anchored on Diffusion of Innovation Model and Technology Acceptance Model (TAM). There are 50 registered pharmaceutical firms operating in Nairobi and unit of analysis were all persons who were working in four departments; Supp…

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Pages86
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