Market Penetration Strategies On Organizational Performance In Telkom Kenya Limited, Nairobi City County, Kenya

ABSTRACT The telecommunication industry has responded to the changing business environment with several strategies aimed at maintaining and consequently growing its portfolio. Telkom Kenya limited was granted exclusive monopoly for 5 years on landline operations in Kenya, but during the monopoly period it lost a significant part of its business. Most of the clients swapped fixed lines phones for mobiles from other providers and this exacerbated the competitive pressure on the company‟s performance. This and other factors eroded the company's performance and effectively by the end of the monop…