Influence Of Competitive Strategies On Firm Performance In The Telecommunication Industry: A Case Study Of Telkom Kenya In Nakuru East Sub County

72 pages ID: BAM3799

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DepartmentBusiness Administration and Management
TypeProject
Pages72
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3799

Abstract

The telecommunication sector plays a critical role in communication, contributing to the Gross Domestic Product (GDP), creation of economic opportunities through mobile money agents, facilitating economic activities, facilitating the provision of mobile money and internet services. The firm performance of the telecommunication companies are thus important in Kenya's context. However, comparing the firm performance of Telkom Kenya Limited with other mobile phone service providers, Telkom Kenya Limited has performed relatively low compared to its peers as evidenced by data from communication aut…

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Pages72
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