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₦ 5,000 $(29)
| Pages | 85 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 85 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM3823 |
Abstract
The aim of this study was to investigate the effect of customer service strategies on customer loyalty of insurance firms. The study specifically sought to establish the extent to which quality service, service bay ambience and technology support strategies affect loyalty of CIC insurance Group customers in Nakuru County. In order achieve the study objective, 15,487 customers in Nakuru and Naivasha branches formed the target population upon which a sample size of 222 respondents was drawn for the study using Nassiuma‟s formula. Data was collected by use of a pre tested structured questionnaire…
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Full material
₦ 5,000 $(29)
| Pages | 85 |
| Delivery | Instant, after payment |