An Assesment Of Competitive Strategies On Performance Of Hotel Businesses In Nakuru Town, Kenya

The hotel and tourism industry contributes a significant proportion of country employment and earnings in developing economies. In Kenya the hotel and Tourism sector contributes 14% of the Gross Domestic Product. Nakuru Town is one of the major tourist destinations in Kenya, however, security threats and decline in the number of tourists visiting the country, increased options, new innovations, and presence of substitute products has changed the competitive landscape. However, there is little evidence that Porter’s generic strategies have been applied as strategic responses by hotels in Nakuru…