Service Marketing Plan For China Europe International Business School (ceibs) In East Africa.

51 pages ID: BAM3953

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DepartmentBusiness Administration and Management
TypeProject
Pages51
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3953

Abstract

EXECUTIVE SUMMARY China Europe International Business School (CEIBS) is one of the most renowned schools that offers a competitive Executive MBA program. It has been in existence since 1994 and has spread its knowledge both in China, Europe and now in Africa. Its campus in Africa was started in 2009 and is based in Ghana. CEIBS seeks to have an inclusive environment where all the business leaders from all walks of life will join and acquire the knowledge necessary to take their businesses to the next level. However, from the need assessment, the insights revealed the least participation of peo…

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