A Services Marketing Plan For Azures International School, Pre-school Department

EXECUTIVE SUMMARY Azures Pre-school aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike their competitors, they offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location. This is a services marketing plan for Azures Pre-school. Their target customers are dual-income families, high and middle-class families, foreign families, working parents and an…