A Marketing Communications Plan To Increase Brand Awareness Of Accents & Art

42 pages ID: BAM3955

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages42
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM3955

Abstract

EXECUTIVE SUMMARY Accents & Art Limited (A&A), is a fully Ghanaian-owned company founded in May 2000 by Constance E. Swaniker. The company specializes in furnishings and décor made primarily out of metal, with wood, glass, and cane accents. The primary objective of this project was to identify a problem that Accents & Art faced, and go through the necessary steps to find an appropriate solution for it. Having been in operation for a little over 16 years, A&A has relied mainly on customer referrals to gain business and new customers. This has led to them having relatively low brand awareness th…

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Pages42
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