A Marketing Plan To Launch The New Bespoke Collection By Heel The World, To Increase Sales And Brand Awareness

Executive Summary Founded by Fred Deegbe in 2011, Heel the World is a privately-owned company which provides bespoke and ready to wear luxury shoes and accessories for its cherished clients. The company also prides itself in inspiring other entrepreneurial start-ups to grow and go for their dreams. To determine the gap between Heel the World’s current position and its desired position, an in-depth interview was conducted to discover the root cause of the gap. Also, internet research helped provide more information about the company’s position and competition. From the interview and internet re…