Packaging As An Effective Marketing Tool In The Soap And Detergent Industry (a Case Study Of Unilever Ghana, Tema)

ABSTRACT Packaging is central of effective distribution, sales, and use of products and services. Many manufacturing firms have come to the realization that one of their valuable assets is their packaging associated with products. This study was to identify and examine the role which packaging plays as an effective marketing tool in the soap and detergent industry. Packaging activities of the soaps and detergents of Unilever Ghana Limited were used for this assessment. In conducting this research, the researcher made use of structured questionnaires for primary data collection and relevant inf…