The Effect Of Packaging On Consumer Buying Behaviour

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product offered.  The effect of packaging on the consumer buying behaviour being the core of this research work, unveil the significance of packaging as it influence consumer’s interest in company’s product. It is therefore important to note here that packaging…